AdWords Fundamentals: Google AdWords Fundamentals

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Prepare for your Google examination with our training course. The AdWords-Fundamentals course contains a complete batch of videos that will provide you with profound and thorough knowledge related to Google certification exam. Pass the Google AdWords-Fundamentals test with flying colors.
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Curriculum For This Course
  • 1. Creating Your Firs Gooogle Ads Account 8m 21s
  • 2. Understanding the Google Ads Account Hierarchy 8m 3s
  • 3. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1) 9m 49s
  • 4. Understanding Network Settings (part 1) 7m 15s
  • 5. Understanding Network Settings (part 2) 6m 25s
  • 6. Understanding Location Targeting (part 1) 6m 5s
  • 7. Understanding Location Targeting (part 2) 6m 10s
  • 8. Configuring Location Targeting in Google Ads 9m 37s
  • 9. Viewing Location Reports in Google Ads (part 1) 5m 26s
  • 10. Viewing Location Reports in Google Ads (part 2) 9m 15s
  • 11. Understanding Advanced Location Options (part 1) 7m 40s
  • 12. Understanding Advanced Location Options (part 2) 8m 11s
  • 13. Setting and Configuring Languages 3m 47s
  • 14. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 1) 5m 35s
  • 15. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 2) 7m 6s
  • 16. Finding Your Hourly Reports in the Google Ads Interface 5m 49s
  • 17. Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 5m 35s
  • 18. Bidding Strategies: Target Search Page Location 5m 26s
  • 19. Bidding Strategies: Target ROAS 10m
  • 20. Bidding Strategies: Target CPA 4m 44s
  • 21. Bidding Strategies: Target Outranking Share 7m 22s
  • 22. Bidding Strategies: Maximize Clicks 5m 17s
  • 23. Bidding Strategies: Enhanced CPC Bidding 4m 24s
  • 24. Bidding Strategies: Manual CPC Bidding 4m 28s
  • 25. Campaign Start and End Dates 1m 26s
  • 26. Introduction to Dynamic Search Ads! 7m 28s
  • 27. Understanding Sitelink Extensions (part 1) 6m 34s
  • 28. Understanding Sitelink Extensions (part 2) 7m 24s
  • 29. Callout Extensions 4m 51s
  • 30. Call Extensions 8m 19s
  • 31. Structured Snippet Extensions 5m 56s
  • 32. App Extensions 2m 18s
  • 33. Message Extensions 8m 31s
  • 34. Location Extensions 4m 55s
  • 35. Promotion Extensions 9m 34s
  • 36. Price Extensions 10m 25s
  • 37. Understanding Ad Rotation Settings 10m 25s
  • 38. The Basics of Ad Scheduling 10m 24s
  • 39. Understanding the Basics of Device Targeting (part 1) 7m 6s
  • 40. Understanding the Basics of Device Targeting (part 2) 8m 3s
  • 41. Understanding Campaign URL Options 7m 7s
  • 1. Ad Group Structure Basics and Organization (part 1) 7m 20s
  • 2. Ad Group Structure Basics and Organization (part 2) 6m 27s
  • 3. Ad Group Structure Ideas 6m 42s
  • 4. Creating Our First Ad Group in Google Ads 8m 55s
  • 1. The Anatomy of Google Text Ads 6m 50s
  • 2. Compliance in Google Text Ads 5m 21s
  • 3. Requesting a Manual Review of Your Ads and Expediting the Process 2m 24s
  • 4. Best Practices for Successful Text Ads (part 1) 6m 31s
  • 5. Best Practices for Successful Text Ads (part 2) 7m 22s
  • 6. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 1) 8m 26s
  • 7. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 2) 6m 41s
  • 8. The BJ Fogg Behavioral Model 14m 15s
  • 9. Creating Our First Ad in Google Ads 11m 42s
  • 1. Configuring Your Billing Details in Google Ads 5m 1s
  • 1. Keyword Basics: Keywords vs Queries 8m 34s
  • 2. The Basics of Keyword Research (part 1) 4m 58s
  • 3. The Basics of Keyword Research (part 2) 5m 56s
  • 4. The Basics of Keyword Planning (part 1) 5m 56s
  • 5. The Basics of Keyword Planning (part 2) 6m 51s
  • 6. The Basics of Keyword Organization 6m 21s
  • 7. Understanding Keyword Match Types (part 1) 5m 44s
  • 8. Understanding Keyword Match Types (part 2) 6m 18s
  • 9. Keyword Match Types: Broad Match 9m 3s
  • 10. Keyword Match Types: Broad Match Modified 6m 5s
  • 11. Keyword Match Types: Phrase Match 6m 20s
  • 12. Keyword Match Types: Exact Match (part 1) 5m 37s
  • 13. Keyword Match Types: Exact Match (part 2) 6m 6s
  • 14. Keyword Match Types: Negative Match (part 1) 5m 56s
  • 15. Keyword Match Types: Negative Match (part 2) 6m 11s
  • 16. Using the Search Term Report to Find Negative Keywords (part 1.1) 7m 46s
  • 17. Using the Search Term Report to Find Negative Keywords (part 1.2) 7m 21s
  • 18. Using the Search Term Report to Find Negative Keywords (part 2.1) 8m 15s
  • 19. Using the Search Term Report to Find Negative Keywords (part 2.2) 8m 51s
  • 20. Understanding Negative Keyword Lists (part 1) 6m 3s
  • 21. Understanding Negative Keyword Lists (part 2) 5m 42s
  • 22. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 1) 7m 25s
  • 23. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 2) 6m 3s
  • 24. Adding Negative Keywords at The Ad Group Level 9m 3s
  • 25. Traffic Sculpting Using OPTMYZR 7m 8s
  • 26. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 1) 6m 20s
  • 27. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 2) 7m 32s
  • 28. Using Additional Research Tools to Get Negative Keyword Ideas 9m 54s
  • 29. Keyword Research: Using the Google Keyword Planner 1 (part 1) 10m 2s
  • 30. Keyword Research: Using the Google Keyword Planner 1 (part 2) 8m 57s
  • 31. Keyword Research: Using the Google Keyword Planner 2 (part 1) 6m 56s
  • 32. Keyword Research: Using the Google Keyword Planner 2 (part 2) 8m 39s
  • 33. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 1) 9m 5s
  • 34. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 2) 6m 51s
  • 35. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 1) 8m 36s
  • 36. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 2) 7m 44s
  • 37. Keyword Planning: Understanding the Buyer Funnel 9m 53s
  • 38. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 1) 5m 50s
  • 39. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 2) 5m 50s
  • 40. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 1) 9m 43s
  • 41. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 2) 8m 20s
  • 42. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 1) 8m 57s
  • 43. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 2) 9m 40s
  • 44. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 1) 7m 46s
  • 45. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 2) 9m 15s
  • 46. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 1) 8m 58s
  • 47. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 2) 7m 29s
  • 48. Keyword Organization: Formatting Keywords in Excel 10m 32s
  • 49. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 1) 7m 57s
  • 50. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 2) 3m 58s
  • 51. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 1) 6m 49s
  • 52. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 2) 6m 35s
  • 53. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 1) 9m 36s
  • 54. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 2) 8m 52s
  • 1. Account Structure: How To Create A New Ad Group Within Your Campaign 7m 22s
  • 2. Importing Your Keyword Lists From Excel Into Your New Ad Group 10m 48s
  • 3. Creating Multiple, Relevant Ads For Your New Ad Groups 13m 11s
  • 4. How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 8m 9s
  • 1. Introduction To The AdWords Auction 20m 4s
  • 2. Understanding Quality Score: Click Through Rate And Ad Relevancy 15m 25s
  • 3. Understanding Quality Score: Landing Page Quality 7m 4s
  • 4. Understanding Ad Rank and How It Is Calculated 11m 55s
  • 5. When You Could Ignore Low Quality Scores (and when you can't!) 9m 14s
  • 6. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 7m 58s
  • 7. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 11m 25s
  • 8. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 7m 9s
  • 1. Navigating The AdWords Dashboard 15m 16s
  • 2. How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 15m 14s
  • 3. Editing The Essential Campaign Settings 6m 15s
  • 4. How To Create New Campaigns That Will Improve Your Results 15m 6s
  • 5. How ToUse Your Website To Make The Best Campaigns Possible 15m 46s
  • 6. How To Set Up Powerful Custom Schedules For Your Campaigns 11m 47s
  • 7. Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 12m 7s
  • 1. Understanding Negative Keywords In-Depth 14m 15s
  • 2. Using Broad, Phrase and Exact Match With Your Negative Keywords 6m 51s
  • 3. Adding and Removing Negative Keywords and Negative Keyword Lists 20m 20s
  • 1. Introduction To Ad Extensions 6m 18s
  • 2. The Benefits Of Using Ad Extensions 8m 15s
  • 3. Different Types Of Ad Extensions and Best Practices 5m 55s
  • 4. Adding Sitelink Extensions 8m 15s
  • 5. Configuring Your Sitelink Extensions For The Best Results 11m 22s
  • 6. Adding Callout Extensions And Phone Extensions 8m 13s
  • 1. The 5 Primary Forms Of Remarketing 15m 51s
  • 2. Realizing The Benefits And Importance Of Remarketing 12m 49s
  • 3. How To Create And Add Your Remarketing Tag 3m 59s
  • 4. Creating Your First Remarketing Audience 13m 28s
  • 5. Configuring Your Remarketing Campaign Settings 13m 52s
  • 1. Understanding The Basics Of Conversion Tracking 14m 15s
  • 2. Exploring The Different Conversion Actions Visitors Take On Your Site 14m 22s
  • 3. Setting Up Conversion Tracking For Form Submissions 17m 35s
  • 4. Generating And Installing Your Conversion Tracking Tag 4m 34s
  • 5. Understanding The Basics Of Phone Call Tracking 8m 58s
  • 6. Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 9m 33s
  • 1. Return On Investment (ROI) vs 14m 53s
  • 2. How To Mathematically Calculate ROI and ROAS 9m 7s
  • 3. Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 11m 46s
  • 4. Calculating Profitable Keyword Bids Based On Revenue Per Click 9m 8s
  • 1. Introduction To AdWords Scripts - What Are Scripts? 4m 58s
  • 2. Bidding To Average Position AdWords Script Part 1 11m 36s
  • 3. Bidding To Average Position AdWords Script Part 2 13m 58s
  • 1. Part 1 13m 30s
  • 2. Part 2 18m 18s
  • 3. Part 3 20m 5s
  • 1. Introduction 9m
  • 1. Setting up AdWords 8m
  • 1. Creating a Search Campaign for Google 6m
  • 2. Creating a Display Advertising Campaign for Google 10m
  • 3. Optimising AdWords Campaigns 7m
  • 1. Remarketing in Google AdWords 9m
  • 2. Effective Measurement of AdWords Performance 6m
  • 3. Performance Reporting 4m

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